After coming up with the skeleton for project plan last week, our team now got together to compile the various components that made up our project plan:

1. Roles and Responsibilities

2. Objectives

3. An overview of Singapore Beer Festival

4. Project Timeline

5. Strategy and Approach

6. Industry partners (involved in SBF)

7. Research Methodology

8. Summary

My responsibility is to draft up the methodology, thinking of what methods we can use to approach the topic. I thought of literature review first since 70% of the world's knowledge are in books. So through reading up on the topic of sponsorship, we may be able to get a better idea of sponsoring of event. Then we will have surveys, separated into sponsors and public so we can get responses about the event from 2 perspectives.