In order to have a better understanding of the Singapore Beer Festival, our team met up briefly to craft an email to send to the event organizer. Through the event organizer, we may be able to discover information that are not available from any other resources, and also know about how the event was planned. Because our topic is about sponsorship, it will also be important as to how the organizer managed to attract so many sponsors.

Since there are three main contact point stated in the event official website, our team decided to send the mails to all of them. I think that it is really to their disadvantage that the event does not have a single contact point as it may be really hard for people to contact 3 person at once, and may in turn get 3 different responses. This will result in confusion and mixture of communication.