After collating the survey, it is now time for analysis of the survey results. We analyzed the whole survey and after that, we decide which questions are relevant to achieving our project objective and which are not. On the way, I also cross-tabbed some questions for the team to analyze together.

A very shocking finding is that most of the attendees know about the event through word-of-mouth by their family or friends! This is a very rare situation because this will simply equate the uselessness of any marketing efforts made. Considering what the organizer, Matt Bennett told that they left the publicity of the event to Singapore Tourism Board, the publicity of the event should be high enough! 

But through our observations, no publicity efforts were visible enough. We dont see any posters or banners to create awareness for the event. No directional signage were visible near the event site as well. In terms of the publicity and awareness, it is a huge disappointment.